DT x FMM

With DT x FMM, we explored a new perspective for FMM, working closely with Dana to design pieces that reflected her style

We chose to experiment with someone who people admire for their style. Dana was a true muse - she has the personality, the look and is wonderfully experimental with colour, so she really was the perfect fit for a capsule collection.

We again chose to work with the very talented Saeed Khalifa to shoot our campaign, the direction being to have fun! We also had the pleasure of Vasil Bozhiliv styling each look. The result was a look that shows our audience a new direction for FMM; styled, poised but with the same energy known and loved to be FMM.